MEC Wavemaker announces early adopter role
As YouTube launches new Brand Partner Program Certification at Cannes Lions 2016 CANNES, FRANCE — 23 June, 2016 — The YouTube Brand Partner Program and YouTube Certified Teams today launched a new YouTube Certification for advertising agencies with global media agency MEC, www.mecglobal.com, as global agency early adopter. The YouTube Brand Partner Program was created […]
ESP Properties and H+K power new Duracell partnership with Great Run Series
LONDON — 23 June, 2016 — WPP agencies Hill+Knowlton Strategies and ESP Properties have worked together with Duracell and the Great Run Series respectively on a new partnership deal that sees Duracell become a tier one sponsor of the Great Run Series in 2016. H+K’s Sports & Partnership Marketing team represented Duracell and ESP Properties […]
Maxus Thailand appoints Sirirat Tosamphanmongkhon as Head of Digital
BANGKOK — 20 June, 2016 — Maxus Thailand today announces on the appointment of GroupM’s own Sirirat Tosamphanmongkhon as Head of Digital. Tosamphanmongkhon previously worked within group of Companies as Digital Director of Mindshare and mInteraction. Her portfolio includes blue-chip clients and brands as Unilever, Estee Lauder, Mazda, AZAY, and dtac. Tosamphanmongkhon reports directly to […]
The 2016 Dorset Cereals B&B Awards launches ‘Live Like a Local’ campaign
LONDON – 17 June, 2016 — Dorset Cereals has today launched its first ever multimedia partnership with the Guardian through in-house branded content agency Guardian Labs. The campaign kicks-off by celebrating the shortlisted finalists of the 2015 Dorset Cereal B&B awards, to then roll into the voting for the new entrants of 2016. The content […]
Geometry Global UK appoints Andrew Dougan as Head of Experiential and Growth
Dougan returns to work with former team LONDON — 17 June, 2016 — Geometry Global UK has appointed Andrew Dougan as Head of Experiential and Growth. Joining 27 June, he will report directly to CEO Sarah Todd and sit on the executive management committee. He arrives from leading brand experience agency ENERGY where he was […]
Y&R celebrates 30 years in China with Effie success
Y&R China adds Effie accolade to 3-years Cannes dominance BEIJING – 16 June, 2016 — Y&R China celebrated its 30th anniversary with the news it is ranked Top 2 Most Effective Agency Network in the Effie Greater China Effectiveness Rankings 2016. The Effie accolade adds to Y&R China’s creative dominance at Cannes, where it has […]
Ogilvy PR wins big at 2016 PR Week Asia Awards
HONG KONG — 15 June, 2016 — Ogilvy Public Relations is celebrating tonight after a series of successes at this year’s PR Week Asia Awards held at the JW Marriott Hotel Hong Kong. The awards event brings together the cream of the PR industry and recognises excellence across a range of categories, including brand development, […]
[email protected] appoints Head of Strategy for India
MUMBAI — 13 June, 2016 — Today [email protected] is pleased to name Deepankar Kapoor as Vice President and Head of Strategy – India, [email protected] He will be based in Gurgaon. Kapoor comes to [email protected] with work experience that is richly diverse and spans eight years in digital strategy and planning. Kapoor has worked on multiple […]
TOMY UK relaunches Lamaze brand with multichannel campaign
LONDON — 10 June, 2016 — TOMY UK has today announced the relaunch of its Lamaze brand with a year-long multichannel campaign. The activity is aimed at driving awareness of the UK’s number one infant plush brand, and will see Lamaze form a content partnership with BabyCentre. Lamaze will also feature in Bounty packs for […]
Manjiry Tamhane appointed as Worldwide CEO of Gain Theory
NEW YORK, LONDON — 9 June, 2016 — Gain Theory , the global marketing foresight consultancy, today announced the appointment of Manjiry Tamhane to Worldwide CEO. Tamhane previously served as Worldwide Chief Operating Officer and CEO of Europe, the Middle East and Africa (EMEA) for the company. As WW CEO, Manjiry will be responsible for […]