WPP’s GroupM announces acquisition of IEG Inc.
WPP’s GroupM announces acquisition of IEG Inc. 26 April 2006 – NEW YORK and CHICAGO. For immediate release – WPP’s GroupM today announced the acquisition of Chicago-based IEG, Inc., the world’s leading provider of research, analytics, strategic counsel and training on sponsorship, strategic alliances and promotional partnerships. IEG’s groundbreaking metrics embed predictability and accountability into […]