WPP’s GroupM announces acquisition of M80
WPP’s GroupM announces acquisition of M80 NEW YORK & LOS ANGELES–(BUSINESS WIRE)–June 15, 2006–WPP’s GroupM today announced the acquisition of Los Angeles-based M80, a leading online word-of-mouth marketing company. M80 was established in 1998 to manage the transmission of word-of-mouth communications on-line through community activation and viral marketing. M80 identifies, empowers and activates word-of-mouth among […]