Pedro Avery to succeed Lucien Boyer as CEO of Havas Sports & Entertainment

Paris, 16 December, 2015 – The Havas Group today announced the appointment of Pedro Avery as CEO of its Havas Sports & Entertainment network, to succeed Lucien Boyer who is moving to Vivendi. The appointment will be effective as of January 1st 2016.

Pedro Avery, currently Group Managing Director Havas Media Group UK & CEO Arena Media UK will bring his unique experience in media and entertainment and his business acumen to strengthen Havas Sports & Entertainment network and drive growth. He will retain his existing roles with Havas Media Group UK and Arena Media UK, providing an important bridge for clients looking for joined-up thinking between advertising and sports and entertainment.

In his new role, Avery will be supported by a strong global team led by Jérôme de Chaunac Managing Director of Havas Sports & Entertainment, who has been promoted from Chief Operating Officer, and Fredda Hurwitz, Global Chief Strategy Officer. Yannick Bolloré, Havas CEO, commented: “I would like to congratulate Pedro on his new role. He is an experienced leader who knows our business extremely well. Pedro and his team will work alongside myself and the Executive Committee to foster a better integration of Havas Sports & Entertainment within the Group while designing the future of our offering and strengthening our global leadership position in the world of content, entertainment & sports. I would like to thank Lucien for his hard work and dedication over the past 15 years and wish him all the best in his new role at Vivendi.”

Pedro Avery added: “I am thrilled to become Global CEO of Havas Sports and Entertainment. There has never been a better time to work with the world’s top brands to reach global audiences through sport and entertainment because digital technology means we have so many more opportunities at scale.

Havas Sports & Entertainment already has a world-class team of more than 600 people who have a track record of delivering innovative, high-quality solutions to our clients. Everyone I have met within the network has passion and energy to do great work and I look forward to expanding our offering at this very exciting time in the development of Havas.”

About Havas
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group now employs 18,000 people in over 100 countries. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Havas is also the most integrated Group in its sector, with most of its creative and media teams sharing the same premises, the Havas Villages, designed to increase synergies and creativity for all its clients and agencies.

Havas is organized into two divisions: Havas Creative Group and Havas Media Group. Havas Creative Group incorporates the Havas Worldwide network (, 316 offices in 75 countries, the Arnold micro-network (, 15 agencies in 12 countries, as well as several leading agencies including BETC. Havas Media Group ( operates in over 100 countries, and incorporates four major international networks: Havas Media (, Arena Media (, Forward Media and Havas Sports & Entertainment ( Further information about Havas is available on the company’s website: