Omnicom Group Launches Retail 3
National Field Network Supported by Omnicom’s Retail Marketing Resources Will Meet Demands of Today’s Increasingly Hypercompetitive Retail Environment
NEW YORK, March 1, 2010 /PRNewswire via COMTEX/ — Omnicom Group (NYSE: OMC), the industry-leading marketing services company, today announced the creation of a new agency, Retail 3 (R3), to uniquely address the needs of retail marketers. Retail 3 is a national network of retail experts with deep experience in creating multiplatform marketing programs that drive retail traffic and sales in their local markets.
Retail 3, which stands for Retail Strategy, Retail Activation and Retail Metrics, will include everything needed to respond to today’s hypercompetitive retail environment. Retail 3 is built to ensure seamless marketing touch points to drive traffic and sales, including custom and template creative services, media planning and buying, complete digital and social media services, direct, email and mobile communications, lead management, event activation and co-op administration.
Retail 3 will offer its extensive national network and local activation capabilities to diverse vertical retail industries, such as quick-service restaurants, telecommunications providers, insurance, financial services companies and automotive companies.
John Wren, president and CEO of Omnicom Group, said, “R3 brings deep existing experience in retail marketing, which we are mobilizing to meet the immediate needs of today’s retail industries. The company’s launch extends this existing experience with new and added capabilities to deliver campaign effectiveness from brand awareness to the point-of-sale retail buying experience.”
Geographically, Retail 3 is well-represented across the country with 40 people in the field and the ability to activate and execute in all 210 designated market areas across the country. The agency is founded on a culture of accountability, driven by proprietary systems that provide a 360 degree view of data and metrics. These links to retail databases allow marketers to assess what is working and what is not working and make appropriate adjustments in real time.
According to Retail 3 President Harold Kobakof, “R3 has proven experience in retail marketing and rapidly activating national campaigns at local levels. R3 delivers the change the industry demands: working at the speed of retail, guided by actual performance.”
In the words of John Morton, who recently joined Retail 3, “Previously, I was a Director of Sales in the Mid-Atlantic area at Comcast Spotlight. I came to Retail 3 because they filled a void in the market. Clients want a resource that can deliver a full range of capabilities in a consistent manner. Having to pull this together piecemeal can be frustrating. Retail 3 is a resource with talent all over the country that delivers integrated, multiplatform retail solutions.”
In addition to comprehensive retail marketing capabilities, Retail 3 will also be a gateway for immediate access to Omnicom Group’s network of 176 companies encompassing multicultural expertise, offline and online media, direct marketing, social media marketing, customer relationship management and cause marketing.
Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Group Inc.